Florbalexpert website
Redesign of the online store with florbal accessories
Florbalexpert is a niche e-commerce store focused on florbal equipment and sports medicine. The client approached Miranda Media to redesign the existing store and migrate it to Shoptet, with a strong emphasis on clarity, scalability and ease of maintenance.
ROLE
UX/UI Designer
TIMELINE
2024 (3 weeks)
LOCATION
Prague
challenge
Preserve the existing visual style and photography
Redesign banners and remove ineffective carousels
Unify category and subcategory structure
Simplify filters (max. 8 parameters)
Strengthen brand, technology and ambassador presentation
Add missing UX features (Quick View, Wishlist)
Support both individual players and club/team purchases
process
I approached the redesign as a balance between business goals, user needs, and platform limitations. After reviewing the existing store and analyzing leading competitors, I mapped the main pain points and opportunities for improvement. The design process focused on simplifying navigation, improving product discoverability, strengthening brand presentation, and creating reusable components for a smoother development handoff.
Outcome
The final solution balanced business requirements, user needs, and platform limitations. The redesigned store offers a more intuitive navigation system, improved product discoverability, and a stronger presentation of brands and technologies. At the same time, the modular design approach created a foundation that is easier to maintain and expand in the future.
